I created a fictional company, designed its brand and created its product.
The Brief.
As part of a project to learn the basics of visual design, I needed to create a fictional company. From there I was to produce a representative aesthetic character while communicating the values of the brand. And finally, to create the physical product.
The Idea.
Based on a future ambition and love for crafting, I decided to make a gifting company. I coined the name “BowBox”. I intended to communicate a luxury brand with a “hallmark” touch.
The Product.
I created a logo that spoke to the type of market, competitors and customer. Through choices in color, typography and form. I pushed it further by created a physical application of the product.
Developing the company.
Some things I had to consider when conceptualizing:
- Reaching out to the target audience
- Communicating a sense of luxury
- Displaying a value of every product having a “personal touch”
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/771bf8e7-d09f-41c0-a144-85b3e8067b28/f87806e9-447f-4d48-a05a-baed0de680b0_rw_1920.png?h=a3e18064fdf9775f7ba2ddba976586ce)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/771bf8e7-d09f-41c0-a144-85b3e8067b28/25d6d37a-a57c-470b-b3cf-71b0c5f7ebdd_rw_3840.jpg?h=a15e1185e796fcf6a3108f9de88fbb42)
Iterating.
I created several analog and digital iterations of the logo. I sought out feedback and kept going back to improve my design. Until it neared perfection.
Delivering.
To best envision the use of the logo, I applied it physically.
A laser cut wood stencil used to create a gold leafed envelope that would accompany every gift. A thank you note for choosing BowBox.
A laser cut wood stencil used to create a gold leafed envelope that would accompany every gift. A thank you note for choosing BowBox.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/771bf8e7-d09f-41c0-a144-85b3e8067b28/befe331e-3e81-48a6-adba-cabbaaa75241_rw_3840.jpg?h=29999974496765d26378e613989609e8)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/771bf8e7-d09f-41c0-a144-85b3e8067b28/52e29d07-48d2-469e-8b45-27b1faccc975_rw_3840.jpg?h=ce318cc0736bc8d9f1b14c2ed660ea2f)